Skip to Content

Shades of White 
A Wholesale Color Guide


Shade Guide | GoodWhiteShirt.com

​

At GoodWhiteShirt.com, we believe white is more than just a color — it’s a spectrum of elegance, versatility, and expression. Our exclusive collection features five refined shades of white, designed to meet the diverse needs of fashion brands, retailers, and uniform buyers across the globe.

Explore our Shade Guide to find the perfect tone of white for your brand identity or product line.

Scattered sheets of white paper covering the entire frame

Our 5 Signature Shades of White

1

Pure White


Visual Tone:
Clean, bright, and universal

Ideal For:
Corporate uniforms, luxury retail basics

2

Ivory White


Visual Tone:
Subtle warmth for luxury appeal

Ideal For:
Formalwear, bridal, high-end tailoring

3

Snow White


Visual Tone:

Sharp and neutral for corporate wear

Ideal For:
Winterwear lines, minimal fashion

4

Bone White


Visual Tone:

Sharp and neutral for corporate wear

Ideal For:
Contemporary casual, sustainable labels

5

Cream White


Visual Tone:

Rich warmth for refined looks


Ideal For:
Summer collections, organic aesthetics

Shade Progression

Each base shade has been curated with 4 companion tones that create a subtle progression in depth and warmth. This helps brands design multi-piece collections with visual harmony while staying within a unified color family.

​

Sample Progression (Base Colors in Series):

Base Color Shade 1 → Shade 2 → Shade 3 → Shade 4 → Shade 5
Pure White Arctic White → Polar Mist → Cloud Fluff → Soft Linen → Frosted Pearl
Ivory White Classic Ivory → Morning Cream → Vanilla Tinge → Antique Lace → Pale Buttercream
Snow White Snow Drift → Hushed Winter → Subtle Frost → Misty Flake → Silver Snow
Bone White Bone Shell → Pale Almond → Light Sand → Soft Clay → Porcelain Cream
Cream White Fresh Cream → Buttermilk Tint → Light Custard → Faint Banana → Pale Champagne

Why Shades Matter in Wholesale

Brand Identity

Choose a tone that aligns with your label’s style.

Photography & E-Commerce

Subtle white differences show up in product shoots.

Uniform Matching

Maintain consistency across departments or roles.

Regional Preferences

Match tones popular in different global markets.